Who we are and what we do, the journey.
The Lumber City and Glasshopper in Montague Gardens now occupied all 3 buildings and was a destination store for the DIY trade, builders, carpenters and cabinet makers. In this year Charles Fleming opened his 2nd Lumber City in Paarl where building material, board products, timber and hardware were delivered as far as Prince Alfred Hamlet.
Lumber City Parow saw the light which hugely increased the buying power of our small group.
Our Glass & Aluminium in Montague Gardens supplied all 4 these branches with glass, mirrors, patio doors, sidelights and shower doors. The 4 Lumber City’s became well known as destination stores for the DIY trade, builders, carpenters and cabinet makers in the Northern and Southern Suburbs of Cape Town, the West Coast and Boland areas.
Charles Fleming bought a building in Montague Gardens and converted it to the Lumber City Franchise Office. The main focus was directed on the expansion of the Lumber City’s throughout Southern Africa. Gradually Charles Fleming sold all his Lumber City trading stores and the Glass and Aluminium to drive the expansion goals of the Franchise Office.
The Lumber City Franchise was a force in the industry and Charles Fleming left the managing of the franchise to his managing director at the time. He sought a new challenge. Growing up in the industry, Charles Fleming’s 2 sons, Jonathan and Vernon became of age and wished to become involved in business. In September the 1st Alunite opened it’s doors in Montague Gardens. Jonathan managed the business and Vernon was in charge of production.
Charles Fleming spent 2 years, using his sons’ Alunite as a guinea-pig to develop systems such as calculating-, quoting-, job card-, pricelist – and training systems that was eventually incorporated in probably one of the most comprehensive Operations Manual. The goal – to franchise Alunite. The 1st independent Alunite franchise opened in Brackenfell and soon afterwards, a branch in Killarney Gardens.
Jonathan and Vernon Fleming sold the Alunite in Montague Gardens and opened a new Alunite store in Parow in 2010. Our 4th independent Alunite Franchise opened in Sandton
Alunite Parow was sold this year and Jonathan moved to the Lumber City and Alunite Franchise Office in Montague Gardens to assist with the expansion of this franchise.
With all the retail and manufacturing experience and intimate knowledge of the needs of new franchisees, Jonathan soon played a pivotal role at the Alunite Franchise Office. By 2012 he was responsible for the expansion of the franchise – from negotiating with the potential franchisee, the training, culminating all the aspects of the procedures for the opening of the new branch and ultimately providing support in the initial stages. During this time, he opened approximately another 10 independent Alunite Franchises
By the end of June, another 6 Alunite stores opened. In May, Dirk Engelbrecht, who has 30 years experience in the aluminium and glass trade, joined us in Wellington to not only serve as a representative of Alunite